Case Study:

fractal fest 2016 + 2015

Event Branding

project

Branding
Social-Media/Marketing
Print
Experiential Design
Video

client
  • Fractaltribe is a Northeast-based, event-production collective, dedicated to creating meaningful experiences & immersive atmospheres. They strive to curate celebrations which foster creative expression in a healthy and supportive environment through the vessel of psychedelic music and culture.
summary

I have worked with Fractaltribe since 2008, and have always held their projects near and dear to my heart. Fractal Fest, a three-day music & arts festival held in Upstate New York, is their largest venture. I have had the pleasure of being their lead digital art director since Fractal Fest 2014. I was responsible for creating the event’s brand identity, which included designs for printed flyers, social-media teasers, websites, signage, tickets, attendee-wrist-bands, merchandise, video promos, and assets for a live-action game that was played during the festival.

fractal fest 2016

fractal fest 2016 // promo video

Role: Concept & Direction, Editing, Cinematography.

Addt’l credits:

Shot by Pavel KubinKyle Rober

‘Mirror Face’ played by Mandy Caswell

Music:
‘Trough’ by Woulg
‘Soul Hunter’ by Tulk

fractal fest 2015

fractal fest 2015 // promo video

Role: Concept & Direction, Editing, Cinematography.

Addt’l credits:

Shot by Kyle RoberMark Grassia

Sound Design by Evan Snyder

Music:
‘Forest of Wishes’ by Kliment